Understanding Product-Market Fit: What It Is and Why It’s Important

Creating a successful product or service requires more than just an innovative idea. It must also answer a fundamental question: does it fit the market? This is where product-market fit comes in. Product-market fit is the alignment of a product or service with the needs and preferences of the target market. It’s the ability of a product to meet customer demands and solve their pain points. In short, it’s the key to success for any startup. In this article, we'll explore what product-market fit is, why it’s so important, and some examples of successful and unsuccessful product-market fit.